Sonny Loveless has been successfully carving out a solid career within the music industry over the past ten years. With many achievements and accomplishments to their name, their continual climb has recently seen their career take on a new dimension and direction. Sonny's look and intense music combined with the cool and calm persona of the band have bought them many fans from around the world. Sonny's unique writing style and ability, mixed with their in-the-moment yet not unrealistic feel, have proven to be intensely popular amongst their peers and fellow musicians. Sonny's music is best described as a Synth-pop/theatrical tone with a quirky hard punk/rock feel. 2008 has seen Sonny working professionally and under the guidance of Matt O'Connor, Managing Director of the A&R Department, Sydney. Together with James Woods, Matt is overseeing the continual growth of this extremely talented band based in Adelaide. 2008 started with A support act with The Hot lies, several Brisbane and Adelaide gigs including The Australia Day Concert at Civic Park and most recently the Civic Park Spectacular Concert with Ricki Lee. The first track demonstrating Sonny's new sonic direction is entitled "Lying is you Gun" which was released on myspace on the seventeenth of June 08. And is now available to purchase from selected online stores such as Itunes. etc. Sonny has several tracks in the pre-production stage which have them traveling between Sydney, Melbourne and Adelaide. Sonny Loveless is a band to look out for.